EconomyBookings.com, the global car rental booking platform powered by Booking Group Corporation, officially introduced at the International Car Rental Show in Las Vegas its new Marketplace—a breakthrough platform designed to give small and medium-sized rental companies instant access to the international travel market.
What once took 6 to 12 months and significant investment now takes just 15–20 minutes. With Marketplace, local car rental providers can list their fleet, set pricing and availability, and start receiving global bookings from EconomyBookings.com’s 30 million annual users—all within an hour.
“Marketplace is the next evolution in global mobility,” said Alen Baibekov, CEO and co-founder of Booking Group Corporation. “For years, we’ve helped major brands expand internationally. Now, we’re giving smaller players the same advantage—with none of the red tape, delays, or overhead. You sign up, and within an hour, you’re open to the world.”
Solving a Longstanding Industry Challenge
For small and medium-sized rental companies, entering the international car rental space has traditionally been difficult, time-consuming, and expensive—with no guarantee of success. Marketplace is designed to eliminate those barriers.
“We know from experience how hard it is to break into this market,” Alen Baibekov said. “When we started in 2004 as a small car rental supplier, we had just three cars and a dream. We built our business from scratch. Marketplace is our way of leveling the playing field for others who are now where we once were.”
With more than 600 supplier partners in 180+ countries, 1.4 million registered users, and over 1 million bookings annually, EconomyBookings.com is uniquely positioned to connect local rental businesses with a global customer base.
“Travelers from Europe landing in Austin or Miami don’t always want a global chain,” said Alen Baibekov. “They’re looking for flexibility, local expertise, and service with personality. That’s where regional brands shine—and that’s where Marketplace delivers.”
What Marketplace Offers:
- Broad Exposure. Get instant visibility to a global audience actively searching for rental cars, across 5,600+ airport and downtown locations.
- Fast, Simple Onboarding. Sign up and go live in just 15–20 minutes. Compared to traditional platforms that take months, that’s a 99% speed-up in market access.
- Control and Flexibility. Manage your prices, vehicle availability, and settings through an intuitive interface designed for ease of use.
- Real-Time Feedback. Receive verified reviews from real customers, building trust and helping you refine service and stand out.
- Reliable Earnings. Get consistent, on-time payments after each rental, giving you the confidence to scale your business.
A Booming Market with Local Potential
The global car rental market is projected to surpass $140 billion by 2028, driven by resurgent travel and rising demand for flexible transportation solutions. In particular, demand for local providers has surged in recent years, with over 30 million downtown rental requests annually on EconomyBookings.com alone.
Since quietly launching late last year, Marketplace has already seen strong momentum—more than 100 local rental companies are joining every month.
“This isn’t just a tool—it’s a launchpad,” Alen Baibekov emphasized. “If you’re a local rental company with great service, we’ll help you find the right customers faster than ever before. We’re not here to compete with you—we’re here to connect you.”
